Program Sponsor - Honda
|In 1989, American Honda Motor Co., Inc., established the Honda
Campus All-Star Challenge as a way to showcase and recognize the
academic talents of students at America's Historically Black Colleges
and Universities (HBCUs).
Honda's involvement is much more than that of sponsor. Honda is an active program participant, helping to guide the program to new heights. The company invests significant staff support and in addition, many Honda associates serve as volunteers in the program. The now 23-year involvement by Honda associates has helped the program flourish so that it can enrich the lives of the participants.
The theme -- Friends for Life -- highlights what Honda Campus All-Star Challenge is all about. The students come together as competitors, but leave stronger, more confident and richer from the experience.
Since the inception of the program, nearly 100,000 HBCU students have participated, and Honda has awarded over $7 million in grants to HBCUs to improve campus life through facility improvements and increasing academic resources.
The HCASC program and the HBCUs are the subject of an ad in USA Today saluting the top teams. Click to view this special ad.
We salute Honda for their efforts and look forward to continuing the tradition for many years to come.
For more information on Honda, visit the Honda