Using Social Media
Facebook, Twitter, Instagram, Tumblr, YouTube and other social media sites and services have started a revolution in how we communicate. And today's students are addicts (well, maybe just devotees). It is a "viral" activity whereby 1 person connects with 50 people who connect with another 100, etc. The messages spread fast. Best of all, it costs nothing!
If you're not "into" social media, recruit a student to help you. Using these new communication platforms will dramatically increase the awareness of HCASC on your campus and result in more students participating.
Ready to get started? Here are some tips:
Students hang out on social media, many via a mobile phone or tablet. Facebook, Twitter, Instagram, and Tumblr are free, fast and effective ways to reach out to students -- to recruit for your campus tournament and HCASC club and then, to keep participants engaged all year long.
Social media helps HCASC participants -- past and present -- really be "friends for life" and access timely info about the HCASC program. LinkedIn helps connect students with HCASC mentors and to explore careers. Social media can facilitate more than just social interaction. Pinterest, is a social media tool to stimulate knowledge acquisition.
To help us plan #HCASC social media strategy, we did a survey of 2014 NCT participants use of social media to give us some benchmarks. Here is what we found when we asked them to rank the social media platforms they use most frequently:To help us plan #HCASC social media strategy, we did a survey of 2014 NCT participants use of social media to give us some benchmarks. Here is what we found when we asked them to rank the social media platforms they use most frequentl
What does that tell us about HCASC players social media preferences? In a nutshell, no one social media platform's reach is wide enough Therefore, we (and you) must utilize multiple platforms to "cast the widest net."
Keeping up with trends in social media is important. A year ago, Instagram was in just "catching on" Now it ranks as the #2 social media platform for our population, bumping Twitter to #3. Yep, this is an ongoing evolution. We can't tell you which platforms are hot, and not...but your students can.
Here are our Top 10 Tips:
Share the HCASC Music video "Think Fast" on your Facebook page and tag it with the #hcasc twitter tag. The song is available for download HERE and may be used as promotional music for your campus radio station OR shared as a song with a Facebook-friendly app Spotify.